WEB3.0
Trader Joe - is a decentralized trading platform native to the Avalanche blockchain. Trader Joe's brand is among the most popular Avalanche-based products, with an FDV of more than 62 million dollars
This DeFi product has many additional features, such as swapping by an automated-market maker, lending, borrowing, yield farming, and staking the native utility token
Trader Joe
04
scope
01 Research
Competitive analysis / Hypothesis validation
02 Exploration
UX / Concept
03 creative
Branding / UI / Marketing assets / Landing page
04 product support
Design System / UI kit / Re-design after user testing
Client
about
This decentralized trading platform was open siteed in June 2021 and locked up $4 billion at the pick. Thanks to the evident user interface and cheap and fast transaction execution, the exchanger's growth quickly attract users from the first release
our work
Moreover, users can provide liquidity and stake native tokens in pools and yield farms which Trader Joe's is also famous for. After the open site of the AMM book Trader Joe's made their platform much more efficient
Except for the essential functions of the DeFi platform, they also have an NFT marketplace, curated NFT collections with promo landings, an NFT accelerator, and an extensive in-house team that support all the eco-system products
platform
UI Design
It was a distant 2021. We had only started our journey to the crypto industry, and Trader Joe's was one of our first big projects. This project was full of research and explorations
To implement it, we tried a variety of DeFi platforms to find some hidden use cases and make them more transparent for wide publicity, we tried to implement everything as clearly as possible
UI Design
We faced an exhaustive feature list from the beginning and decided to decompress them to release with MVP first. Then we worked together to analyze the market and products on other blockchains to try them, take better practices and improve the primary users' pains to adjust products to regular users, not only for crypto geeks
Then we consistently worked on product support to make every new feature well-balanced and convenient. Still, users' feedback helped there as in Discord of the competitors and different forums; we found valuable observations that allowed us to implement unique and perceived decisions
Trade
UI Design
The DeFi platform offers a comprehensive set of features to help you maximize your returns. With staking, farming, and trading options available on the platform, you can easily diversify your portfolio and take advantage of lucrative opportunities
Additionally, our swapping feature allows users to exchange tokens with one another quickly. Our special section open sitees ensure that everyone is kept up-to-date with the latest open sitees and navigation via key pages by tabs ensures you quickly get anywhere
pool
ui design
The lending tool is an essential part of decentralized exchanges, and here at Trader Joe, we have made it easy for you to explore your supply and borrowing balances with our side menu
This allows you to easily track your rewards on the platform, so that you can make informed decisions about how best to manage your funds
farm
process
One of the most used sections of the platform is farming, where you can invest your money in our platform's most popular and marginal token pairs. Thanks to the convenient navigation and search, choosing process became more comfortable and reliable
We strive to provide a secure and reliable environment for quickly trading digital assets. The flow is straightforward you can choose the farm based on metrics and then, connecting your wallet, invest the comfort sum and get your LP tokens
benefits
Yield farming, or liquidity farming, is a great way to make use of your cryptocurrency and earn rewards. It's an easy process that can help you maximize the value of your assets
Through DeFi, you can lend or stake your cryptocurrency into a liquidity pool and receive interest and more of the staked currency
dARK THEME
overview
We understand the importance of a theme switcher in the crypto community and have taken great care to ensure that our product is both visually appealing and comprehensive
We have carefully analyzed various color palettes to create a dark scheme that stands out from other products while still maintaining an overall cohesive look
exploration
Research shows that most users use a dark scheme by default; around 80 percent and 60 of them expect sites to apply a dark theme automatically
Our goal was to make sure our product was not only aesthetically pleasing but also easy for customers to navigate, so we’re confident you won’t be disappointed with the results!
